Unilever, ASDA, Co-op
Our Impact in Action:
Our trial that supports Unilever on their ‘return-on-the-go’ model testing, with their best-known brands in 2021.
This trial was done in various parts in the UK in ASDA and Co-op stores.
Image credit to its owner.
Unilever’s first return-on-the-go trial!
Launched in September 2021, we worked together with Unilever to establish a prefill system on their products. These products are Unilever’s best-loved brands across multiple categories: Persil, Simple, Radox, and Alberto Balsam.
Customers can find these products in our stainless steel bottles, sold in ASDA and Co-op stores across the UK: Co-op Media City, Co-op Codsall, Co-op Marsh, ASDA Leyton, ASDA Middleton, ASDA Milton Keynes, ASDA York, ASDA Toryglen and ASDA Thurmaston. At purchase, customers pay a £2 deposit for the packaging and get it back as a coupon to use for their next purchase when returning.
With the aim of gaining a deeper understanding of the likelihood and habits of consumers using refillable and reusable packaging, the trials tested different refill models, different store formats and in-store locations as well as testing the different shopper experiences that could enable long-term use of refillable products.
Providing further insight into the circular model and environmental savings, we designed the refillable and reusable stainless-steel and plastic-free bottles to track the lifecycle of the bottle and number of times it has been used.
Driving the change in consumers’ habits
